From News Desk

Plenitude, through its subsidiary Plenitude On The Road, has entered into a strategic partnership with Pininfarina to transform the design of the areas hosting its electric vehicle charging infrastructure. The collaboration aims to redefine future charging spaces by combining functionality, aesthetics, ease of use, transparency and high‑quality services for electric mobility.

The agreement provides for the design, development and definition of a new concept for innovative charging stations, conceived as distinctive and easily recognisable spaces capable of adapting flexibly to different urban and territorial contexts. The project will also include the creation of additional services designed to enhance the charging‑time experience for E‑drivers. The design of the hubs will be overseen by Pininfarina, with particular attention to material quality, ergonomics and harmonious integration into the surrounding environment.

The collaboration is rooted in shared values and a mutual ambition to combine Plenitude’s expertise in technology with Pininfarina’s excellence in architecture and design.

In addition, the partnership includes the installation of four Plenitude On The Road charging points (two alternating current (AC) charging points with power up to 22 kW and two direct current (DC) charging points with power up to 50 kW) at Pininfarina’s headquarters in Cambiano (Turin). The initiative is part of the design house’s broader ESG evolution and reflects its tangible commitment to the ecological transition.

The initiative demonstrates Plenitude and Pininfarina’s active contribution to the development of increasingly sustainable and innovative electric mobility, including from a design perspective. The collaboration, built on a shared vision of the future of electric mobility, is said to enable visitors to the Cambiano headquarters to access efficient and integrated charging solutions.

Paolo Martini, Head of E‑Mobility Recharge Solutions di Plenitude e CEO di Plenitude On The Road stated, “The collaboration with Pininfarina brings together two players in Italian industry, whose expertise is known both nationally and internationally. We are in a period of profound transition, technology is evolving rapidly. This agreement will help reshape the way we experience charging areas, with the aim of offering E‑drivers increasingly personalised services tailored to their needs.”

Paolo Dellachà, CEO, Pininfarina commented, “This partnership confirms Pininfarina’s commitment to helping redesign the mobility of the future. From our first electric vehicle in the 1970s to our most recent innovations in design, architecture and user experience, we apply our multidisciplinary expertise to solutions that improve people’s lives. Together with Plenitude, we aim to transform charging areas into spaces that are more welcoming, recognisable and harmoniously integrated into their surroundings, because we believe that design is a true driver of progress and an accelerator of change.”