From News Desk
The Taiwan Tourism Administration’s Los Angeles Office was honoured with Gold and Silver HSMAI Adrian Awards, recognising its innovative integrated marketing efforts in the highly competitive US travel market. The awards ceremony took place on February 18th, 2026 at the Marriott Marquis in New York’s Times Square, with hundreds of leading hospitality and tourism marketers in attendance.
These prestigious honours come on the heels of a MUSE Gold Award for Taiwan Tourism’s year-long “Waves of Wonder” campaign in Southern California, underscoring the campaign’s creative excellence and impact with both global juries and US travellers.
The Gold Adrian Award celebrated Taiwan Tourism’s year-long “Waves of Wonder” campaign in Southern California, the office’s flagship initiative to launch Taiwan’s new global brand identity: viz., “Taiwan – Waves of Wonder.”
The Silver Adrian Award recognised the Dance To Taiwan campaign, a multi-channel programme that combined influencer storytelling, user-generated content; and on-the-ground activation to turn social followers into active brand advocates.
The Gold-winning “Waves of Wonder” campaign served as the primary annual marketing platform for the Taiwan Tourism Administration’s Los Angeles Office, bringing Taiwan’s new brand identity to life across Southern California through a mix of live events, media and digital engagement.
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