From News Desk
Victorinox is entering its most defining chapter in India. The brand is strategically repositioning its watch business in India, elevating it from reliable accessory to a serious Swiss watchmaking authority. It is a structural, manufacturing-led transformation that anchors credibility at its source viz., Delémont, Switzerland. At the heart of this transformation lies Victorinox’s 17,800-square-metre Watch Competence Centre in Delémont, located in the Swiss Jura, the spiritual home of horology. Since 2016, Victorinox has consolidated the entire discipline of watchmaking under one roof here.
Over 200 Swiss specialists design, prototype, manufacture, assemble and test every Victorinox watch in-house. From bezels and cases to movement integration and final assembly, manufacturing and testing are done in-house — not outsourced.
Under the leadership of Debraj Sengupta, MD, Sales & Marketing, and Avirup Mukhopadhyay, Head of Marketing, Victorinox is positioning its watches as the emotional and technical core of the brand’s future in India. This is not about chasing trends – it is about earning authority. With 30 years in the watch industry and 15 years of dedicated leadership at Victorinox India, Debraj Sengupta brings undisputed credibility to lead this strategic India roadmap. Avirup’s 15-year stint with FMCG makes him the maverick marketer that will bring an unconventional, disruptive, and deeply consumer-centric approach to Victorinox.
Together, the leadership duo is set to redefine the watch category in India. Concept One, available in both automatic and solar-powered versions, showcases technical innovation — offering up to eight months of solar autonomy or a 68-hour power reserve. The Dive Pro, certified to ISO 6425 standards, delivers 300-metre water resistance along with anti-magnetic and shock protection, positioning it as a true professional-grade diver’s instrument. Meanwhile, Square One introduces a bold square-case design with automatic movement, marking a confident and contemporary evolution in Victorinox’s design language.
Paying tribute to India’s vibrant spirit, Victorinox also brings renewed editions of the Maverick and I.N.O.X. Elegant collections — combining aesthetics, refined detailing and enduring toughness. Together, these collections embody resilience and elegance, reinforcing the brand’s sharpened watchmaking intent in India. From Delémont’s engineering floors to India’s wrists, every Victorinox timepiece carries a promise of Swiss precision assessed beyond standards — as the brand steps into 2026 prepared not just to keep time, but to lead it.
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