From News Desk

To promote Taiwan as a must-visit destination, the Taiwan Tourism Administration at New York Office presented the Taiwan Pavilion under the theme “Picture Me in Taiwan,” integrated with Taiwan’s global tourism brand “Taiwan – Waves of Wonder.” The pavilion highlights Taiwan’s vibrant blend of culture, cuisine, natural landscapes, modern city energy and its ongoing commitment to sustainable tourism.

During the event, Ambassador Chih-Chiang Lee of the Taipei Economic and Cultural Office in New York recognised the growing friendship and exchange between Taiwan and the United States. He noted that New York is a major international travel gateway and expressed his hope that more New Yorkers will choose Taiwan as their next travel destination.

Director Jin Juang, Director of the Taiwan Tourism Administration New York Office, shared that Taiwan is a destination where travellers can enjoy city experiences and outdoor adventures in one easy trip. This year’s Taiwan Pavilion features an immersive photo experience that recreates the lively atmosphere of Taiwan’s famous night markets and showcases the Sun Moon Lake cycling route, named by CNN as one of the “10 most beautiful bike routes in the world.” Visitors can also enjoy a variety of Taiwan-themed interactive games, helping them discover Taiwan’s diverse attractions and inspiring them to add Taiwan to their travel plans.

In addition, Taiwan Tourism Administration hosted a 30-minute destination presentation at the show’s Destination Theater, further strengthening awareness and interest among travelers and industry partners. The event also features special guest Mickela Mallozzi, host and producer of the PBS travel series Bare Feet with Mickela Mallozzi, who shared her team’s experiences filming in Taiwan. Through her journey, she introduced Taiwan’s cultural charm, welcoming atmosphere and encouraged travelers to explore Taiwan in a more authentic, local way.

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