From News Desk

Uttar Pradesh, a vibrant and culturally rich state of India, is set to participate in the 46th edition of Feria Internacional de Turismo (FITUR), scheduled from January 21st to 25th, 2026, in Madrid, Spain, at the renowned exhibition venue IFEMA MADRID with its tourism showcase.
FITUR is a major tourism trade fair, bringing together global tourism stakeholders for conferences, business-to-business meetings and high-impact networking sessions. The event provides an important platform for travel buyers and sellers to forge meaningful international partnerships.
Uttar Pradesh Tourism will be represented at Hall 8, Stand 8F01, where the state will highlight its rich and diverse tourism portfolio, with a strong focus on spiritual, cultural, heritage and emerging niche tourism experiences to a global audience.
Uttar Pradesh Tourism aims to present the depth and diversity of the state’s offerings from its revered spiritual circuits and historic forts to the enduring fragrance legacy of Kannauj and vibrant cultural festivals through its participation at FITUR 2026. The participation underscores the state’s commitment to engaging with international stakeholders and positioning Uttar Pradesh as a premier global destination for spiritual, cultural, heritage and perfume tourism.
Minister for Tourism and Culture, Government of Uttar Pradesh, Jaiveer Singh said, “We are committed to transforming Uttar Pradesh into the spiritual and cultural capital of global tourism. The state is a sacred odyssey – the birthplace of Lord Rama and Lord Krishna, the land where Lord Buddha lived and preached and home to one of the twelve sacred Jyotirlingas, Kashi Vishwanath. Uttar Pradesh offers travelers an opportunity to explore destinations that inspire reflection, connection and timeless journeys.”
Principal Secretary, Tourism & Culture, Amrit Abhijat said, “Uttar Pradesh reflects rich legacy of heritage and culture in India. Our goal is to attract global travel trade professionals and enthusiasts while positioning Uttar Pradesh as India’s leading tourist destination and affirming a safe, welcoming and enriching experiences.”
Director General, Tourism Department, Government of Uttar Pradesh, Dr Ved Pati Misra, IAS added, “We are continually striving to promote the state’s rich heritage and vibrant cultural tapestry. Our participation at FITUR 2026 reflects our commitment to showcasing key attractions such as our spiritual circuits, the UNESCO World Heritage Site Taj Mahal, eco-tourism destinations, the Perfume Capital of India – Kannauj and much more on a major international platform.”
Beyond spirituality, Uttar Pradesh is equally renowned for its architectural marvels, historic cities like Lucknow, the Perfume Capital Kannauj and grand annual cultural celebrations such as Dev Deepawali, Mahakumbh, Rangotsav, Taj Utsav and Deepotsav.
Well connected through international gateways at Delhi and Lucknow, Uttar Pradesh offers a diverse, accessible and immersive tourism landscape inviting global travelers to experience the depth of India’s spiritual heritage and cultural richness.
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