From News Desk
tesa hosted the 2025 Alliance Circle in Mahabalipuram, Tamil Nadu, bringing together over 70 plus partners and converters from across India. The event highlighted tesa’s commitment to collaboration, innovation and supporting India’s evolving industrial sector.
The Alliance Circle featured practical discussions, live demonstrations and knowledge sharing. It also recognised the achievements of tesa’s partners, who are driving the adoption of high-performance adhesive solutions & technologies across multiple sectors in Industrial Trade Solutions.
Speaking at the event, Masanori Ikeda, Country GM, tesa India said, “The Alliance Circle reflects our belief that collaboration is the foundation of innovation. As we continue to strengthen our presence in India, my focus remains on combining tesa’s global expertise with local understanding to deliver solutions that empower our partners and customers to grow with confidence.”
Key highlights of the 2025 Alliance Circle
- tesa introduced new adhesive and tape solutions for India’s two- and three-wheeler market, designed for durability, safety and sustainability.
- The event reinforced the Customer Solution Center (CSC) as a hub to co-develop tailored adhesive solutions, with advanced testing, prototyping and training capabilities.
- Attendees engaged in interactive sessions and live demonstrations on material efficiency, process optimisation and eco-friendly product development.
- Partners’ contributions were recognised, highlighting their role in advancing high-performance adhesive adoption across industries.
Speaking at the event, Gary Robinson, Head of Sales & Marketing, ITC, Asia Pacific said, “Our partners sit at the heart of tesa’s success in India. Events like Alliance Circle give us the opportunity to listen, learn and innovate together. By strengthening our channels and expanding our technical capabilities, including the new CSC, we are creating more value, faster, for our customers. India is a growth engine, and we are committed to building that momentum alongside our trusted partners.”
With extensive experience across tesa’s operations in the Asia Pacific region, Gary Robinson‘s leadership highlights the company’s focus on combining global expertise with local engagement.
The 2025 Alliance Circle highlighted tesa’s long‑term commitment to India’s manufacturing sector and its customers. By prioritising collaboration, hands‑on technical support and practical problem‑solving, tesa is said to enable its Indian partners to operate more efficiently and enables them to meet their sustainability objectives. The event also demonstrated how tesa’s global technology is more accessible than ever to Indian manufacturers through the Customer Solution Center (CSC), where solutions are co‑developed to address the unique challenges of India’s diverse industrial landscape.
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