From News Desk

The Seoul Business Agency (Seoul Business Agency (SBA), CEO Hyun Woo Kim), a small business support organisation dedicated to revitalizing Seoul’s startup ecosystem and discovering promising startups, announced that it held the Global Innovation Forum, the largest country pavilion–led global startup ecosystem networking event at CES, on Wednesday, January 7, the second day of CES.

The event marked the first country-based startup competition and networking program at CES. It drew strong attention with a more substantive programme than in previous years, through collaboration with seven countries that lead the global startup ecosystem.

The 2026 Global Innovation Forum was held based on close cooperation among startup support organisations from seven countries. The event was led by the combined efforts of the host organisation, Seoul Business Agency (SBA) of the Republic of Korea, TTA, Switzerland Global Enterprise (S-GE), Israel Economic and Trade Office, Japan External Trade Organisation (JETRO), Quebec Government Office of Canada and Business France.

Startups attending the event welcomed the opportunity to connect with major players in the startup ecosystem and expressed plans to actively leverage the networks formed that day as a bridge to attract investment and enter global markets. This moment demonstrated that the event meaningfully contributed to enhancing the outcomes of startups’ CES participation.

Hyun Woo Kim, President and CEO of the Seoul Business Agency said, “We hope the Global Innovation Forum will establish itself as a symbolic programme representing cross-country cooperation and global startup exchange within CES.” He added, “We will continue to develop the forum so that it becomes the most closely watched event by all players in the global startup ecosystem visiting CES, including media, venture capital firms, startups and national pavilion representatives.”

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