From News Desk
WebEngage, a retention and customer engagement platform, concluded the final edition of EMCX 2025, completing a three-city series that began in Mumbai and continued in Bangalore. As a full-stack, data-driven marketing ecosystem, WebEngage enables brands to unify insights, engagement, personalisation and lifecycle automation on one platform.
EMCX (EngageMint CX), the company’s flagship Martech showcase, brings together industry leaders, product builders, CRM specialists and marketers to explore the future of retention-led growth. The 2025 editions introduced WebEngage’s next wave of innovation, featuring BLACK, CDPx, purpose-built AI Agents and major enhancements across Analytics and Segmentation.
“EMCX has been a celebration of what Martech can achieve when powerful technology meets deep customer understanding. BLACK is our biggest leap toward real-time, outcome-led engagement; and the industry’s excitement has been incredible. We also ran MetaMorph, connecting 40+ leading brands with 500+ pre-screened candidates across 100+ growth roles,” said Avlesh Singh, Co-Founder and CEO, WebEngage.
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