From News Desk
The Madhya Pradesh Tourism Board (MPTB), recently recognised as the Best State Tourism Board at the India Travel Awards 2025, is set to participate in the United States Tour Operators Association (USTOA) Annual Conference & Marketplace 2025. Representing MPTB at this global platform is Vivek Jude, Deputy Director, Events & Marketing, who will engage with leading tour operators, travel industry professionals and destination partners to expand Madhya Pradesh’s international presence and strengthen tourism collaborations.
As one of the most respected travel trade associations in North America, USTOA serves as a bridge between global destinations and key US tour operators, offering an important opportunity for MPTB to connect with high-value travel markets and promote the state’s unique tourism offerings to an international audience.
Madhya Pradesh stands out as an offbeat, multi-specialty destination that brings together heritage, wildlife, spirituality and culture. The state is home to three UNESCO World Heritage Sites—Khajuraho Group of Monuments, Sanchi Stupa and Bhimbetka Rock Shelters—each representing centuries of artistic, spiritual and human evolution. Complementing its architectural grandeur are its celebrated tiger reserves such as Bandhavgarh, Kanha and Pench, which embody India’s wildlife conservation success stories.
Beyond its monuments and forests, Madhya Pradesh offers deeply spiritual experiences in Ujjain, Omkareshwar, Amarkantak and Maheshwar, while Pachmarhi, the state’s only hill station and the tranquil Bhedaghat Marble Rocks provide scenic retreats for nature lovers. Rich tribal traditions, art forms and cuisine further define Madhya Pradesh as a kaleidoscope of cultural experiences.
At USTOA 2025, MPTB will promote its thematic tourism circuits—heritage, wildlife, eco-tourism, adventure and spiritual travel. Through initiatives such as community-based homestays, eco-lodges, rural tourism programmes and women-led hospitality ventures, Madhya Pradesh has emerged as a model for inclusive development where tourism directly supports local livelihoods.
MPTB’s participation in USTOA underscores its focus on forging meaningful international partnerships, positioning the state as a clean, green and safe destination for global travellers. By engaging with the North American travel trade, Madhya Pradesh aims to enhance visibility, encourage experiential travel and invite visitors to explore its timeless blend of nature, heritage and hospitality.
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