From News Desk
Lexar, a brand in flash memory solutions, showcases its AI-embedded devices across consumer, industrial and professional segments. With AI rapidly reshaping the way India creates, works and consumes content, the demand for high-speed, reliable and large-capacity storage solutions has reached an all-time high.
Multiple factors are accelerating this shift in India, including the increasing integration of AI into smartphones, consumer electronics, automobiles and industrial automation. Government-led programmes such as Make in India and the Production-Linked Incentive (PLI) scheme are further strengthening domestic semiconductor manufacturing and R&D. Additionally, contributing to this demand are rapidly advancing AI-optimised chips and SoC designs, edge computing devices. There is equally a rapid demand for embedded AI into IoT devices used to power edge computing for real-time processing, driving the need for efficient and powerful memory solutions.
Lexar is advancing its presence in India with a comprehensive portfolio engineered for creators, gamers, imaging professionals and AI-driven workflows. From memory cards and portable SSDs to high-speed NVMe internal SSDs, Lexar’s 2025 lineup is built to support the data-intensive environment.
Commenting on the announcement, Fissal Oubida, GM, India, West Asia, Africa and CIS, Lexar said, “India is entering a new phase of digital transformation where AI-enabled devices are becoming mainstream across consumer and industrial applications. This rapid shift demands storage solutions that offer speed, capacity and reliability at scale. Lexar’s high-performance portfolio is engineered to address these evolving needs, whether it is advanced imaging, 8K video workflows, mobile content creation, AI development, or next-gen gaming. We remain committed to empowering India’s growing digital ecosystem with products that deliver exceptional performance and long-term dependability.”
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