From News Desk
The Brand Coordination Committee (BCC) of FAIITA has started a campaign to protect offline partners and the IT retail ecosystem from the growing threats of unfair online and LFR practices.
Campaign Demands
- One Nation-One Price-One Model-One Offer
- No Online Favouritism
- Equal Opportunities for All Channels
FAIITA BCC Leadership stated, “Offline retailers are the backbone of India’s IT distribution network. We will not allow biased policies or exclusive online promotions to damage the livelihood of thousands of partners who drive customer trust and service at the grassroots. Industry experts note that the timing of this update is critical. With online and LFR channels pushing aggressive festive offers, FAIITA’s initiative gives offline partners a unified voice and stronger shield to protect their business and sustain customer trust.”
Navin Gupta, President, FAIITA said, “Every BCC step safeguards business interests and demands fair play from vendors.”
Devesh Rastogi, Chairman, FAIITA said, “BCC is not just an activity—it’s our commitment to shield partners and end unfair practices.”
Deepak Bommisetty, Chairman, BCC FAIITA said, “Together we stand stronger, with solidarity.”
This campaign shows FAIITA BCC’s commitment to ensuring a fair, transparent and sustainable IT market ecosystem, safeguarding the interests of both partners and customers.
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