From News Desk
Scoop Wholefoods UAE hosted an event themed “Scoop the Change: A CEPA Success Story”, with media and diplomatic guests marking the first anniversary of Scoop Wholefoods Dubai and celebrating the deepening partnership between Australia and the UAE under the Australia-UAE CEPA. The event highlighted how sustainable Australian products and conscious retail can thrive in the region.
At the heart of the event was the fact that the CEPA, which entered into force on 1 October 2025, eliminates tariffs on over 99% of Australian exports to the UAE by value. The agreement also opens up services and investment sectors – including education, professional services, financial services and green economy initiatives – offering greater certainty for Australian exporters and investors.
Guests included the Dubai Consul General of Australia, Austrade representatives and Scoop Wholefoods UAE co-founders Viktoria Pilinko and Iryna Nestsiarovich, who shared their journey in building one of Dubai’s leading sustainable retail brands.
Following the event, Bryony Hilless, Australia’s Consul General in Dubai shared, “It’s fantastic to see Australian franchise Scoop Wholefoods thriving here in the UAE and celebrating its first anniversary. Scoop’s commitment to natural, additive-free products and their support for small Australian suppliers showcases the very best of our clean, sustainable food sector. With the Australia–UAE Comprehensive Economic Partnership Agreement now in force, eliminating tariffs on 99% of Australian exports when fully implemented, businesses like Scoop Wholefoods are even better positioned to expand, source more from Australia, and continue driving positive impact through sustainability and community education across the region.”
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