From News Desk
An exclusive gathering of community and business leaders from throughout Arizona convened on October 22nd 2025, to learn more about how a new online programme will provide needed business education and management tools to parents, who have student-athletes. The event was held at the beautiful home of Al and Marsha Sue in Scottsdale, Arizona. Marsha Petrie Sue is a well-known author and speaker and is, currently, Chair of the Arizona Game & Fish Commission. She and her husband are active champions of conservation and other philanthropic missions.
“We will be promoting Wish I Had Known: The Sports Parents Mastermind nationally and it will be open to any students, in any sports and any schools,” said Denise Meridith, the CEO of the World’s Best Connectors (WBC), a community of CEOs who help other CEOs enhance their connections with families, employees, clients, government, and the media. “But we wanted to launch it from here in Arizona to be an outstanding example of the power of public/private partnerships. “
“Student athletes have an advantage in the workplace and community,” Arizona Congressman Greg Stanton said to the crowd. “They understand teamwork, preparation, and leadership. Playing on a winning team is more important than individual statistics.”
Meridith feels the US has wasted a lot of time and talent in not taking full advantage of the ambition, ingenuity, energy and charisma (all contributors to business success) of athletes; and by not providing parents with what she calls the needed 3 R’s (resources, references and referrals) to nurture them.
Meridith describes the importance of being prepared and nurturing teamwork in her latest book Wish I Had Known: The Sports Parents Playbook to Reduce Time, Money and Stress (TMS). With stories, workbooks, and contributions from experts in sports, business and mental health, the book is available in E-book and paperback editions.
Meridith mentioned a couple of examples of current partnerships. For instance, Charles Norman, CEO of 2025 Sports Solutions in California, has used AI to create AthleteSOS, a system that uses GPA & other test scores, sports, athletic levels; and other factors to generate a priority list of schools for which a student-athlete would qualify.
“Among recruiting platforms, ATHLETICSOS uniquely combines academic precision with athletic opportunity,” says Norman, “Giving families a clear, data-backed path to athletic scholarships.”
A partnership (this one with On the Hash Live) will feature athletes, parents, speakers and sponsors at major sports events like Bowl games, NCAA championships; and World Cup events in the years ahead via a 24/7 television network devoted to college sports.
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