From News Desk
GenServe.AI has announced its public launch at HLTH 2025, introducing a growing network of founding health systems and academic partners united by a shared mission: making AI affordable, actionable and accountable in healthcare.
The unified AI delivery platform with no-code AI assistants is already live; and will be powering an expanding network of ten founding health systems and partners who share a collective vision of advancing AI at scale. Together, they are deploying high-ROI use cases through aligned incentives, shared revenue opportunities, and a collaborative AI Center of Excellence model designed to accelerate measurable outcomes.
“In this age of AI, we believe the greatest asset is human capital,” said Dr Ashish Atreja, Co-Founder and CEO, GenServe.AI. “Our goal is to change the narrative from AI replacing clinicians to AI empowering employees across the enterprise with superhuman capabilities. GenServe.AI aims to become the most trusted partner for health organizations by enabling the shortest path from innovation to impact—delivering proven, ROI-driven AI use cases within months across our network.”
An “AI Centre of Excellence in a Box” to Create Immediate Impact
The platform goes beyond providing an enterprise AI framework – offering AI CoE capabilities in a box. GenServe.AI’s vendor-neutral agentic modules are designed to drive top-line revenue growth through proprietary algorithms and seamless integration with both third-party and home-grown solutions. GenServe.AI combines best-in-class practices, multimodal GenAI capabilities and expert talent in AI and implementation science, all packaged to help health systems generate measurable value from multiple high-impact use cases safely, securely, and under one unified umbrella.
“Our journey required more than just technology. It demanded a partner who could guide us from AI strategy through to adoption and launch. GenServe.AI’s approach resonated with us because true transformation comes from those who understand the intricacies of healthcare workflows and how to improve them.” -Murali Athuluri, CIO of North East Medical Services (NEMS), which is leveraging the GenServe.AI platform.
Built With and For Healthcare
GenServe.AI’s initial founding health system members, academic and industry partners include John Muir Health, North East Medical Services, Lumina Healthcare, Morehouse School of Medicine, Medanta Hospitals, Amrita University and the NSF Center for Applied AI at the University of Louisiana at Lafayette, along with three additional universities, ThinkHat, ServiceNow; and BrainX AI. The GenServe.AI advisory team features national leaders in validating, monitoring and deploying healthcare AI and co-founders from the CHAI, TRAIN; and VALID AI communities.
Founding members benefit from a growing library of ready-to-deploy, affordable, and high-impact AI use cases, shareable across the network, without the need for data exchange, and on outcome based and revenue sharing contracts, that align incentives. They gain access to collaborative industry and public–private initiatives—including partnerships in life sciences and biotech—as well as the opportunity to co-build, co-validate, and implement future agentic modules spanning operational, financial, and clinical domains.
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