From News Desk
Delberto, India’s first SaaS-based E-commerce platform dedicated to empowering underserved communities and rural artisans, has launched Craftgroom, an E-commerce portal developed in collaboration with the Madhya Pradesh Tourism Board (MPTB). The platform was officially unveiled at the Regional Tourism Conclave 2025 in Gwalior.
Craftgroom is designed to streamline direct market access through a structured online ecosystem, enabling artisans to focus on production while reaching customers across India and worldwide.
Craftgroom will provide a unified onboarding and sales layer for artisans registered with MPTB, integrating catalog setup, order management, payments and fulfillment. To reinforce buyer confidence, each eligible product listed on the platform will carry an MPTB certification mark indicating provenance and adherence to quality standards.
The rollout pairs technology with capacity-building. Delberto has already onboarded 50 + artisans through the initiative and is targeting 500 by year-end. Training modules are being introduced in phases to help first-time sellers adopt digital tools, standardise product data and participate in promotional opportunities tied to tourism circuits and state campaigns.
“We see Craftgroom as infrastructure for livelihoods,” said Prateek Ojha, founder at Delberto. “This initiative with MPTB allows us to combine authentication, logistics, and storefront tools into a single system so that genuine crafts from Madhya Pradesh can be discovered, trusted and purchased at scale.”
The initiative was unveiled by CM Dr. Mohan Yadav as part of a broader slate of tourism and heritage actions at the Conclave, which included the laying of foundation stones for Rs 17 crore development works at Phoolbagh under Swadesh Darshan 2.0, Rs 58.46 crore projects at Raja Mansingh Tomar Music and Arts University; and the release of an action plan for the conservation and beautification of Gwalior Fort. The Conclave, themed “Timeless Gwalior: Echoes of Culture, Spirit of Legacy,” convened policymakers, investors and cultural leaders to align heritage initiatives with sustainable entrepreneurship in the state.
Disclaimer – The details expressed in this post are from the companies responsible for sending this post for publication. This website doesn’t endorse the details published here. Readers are urged to use their own discretion while making a decision about purchasing or using a product/service related to this company, or using this information in any way. There has been no monetary benefit to the Publisher/Editor/Website Owner for publishing this post and the Website Owner takes no responsibility for the impacts of purchasing or using these products/services on the reader, or using this information in any way.
Global Perspectives... 