Dr Archana Verma
Apurv Modi, MD, Abhay Health talks about the changing scenario in today’s tech world
How is innovation in mobile tech and mobility services shaping consumer behaviour in emerging markets?
The use of mobile tech and mobility service innovation has the ability to completely change the manner in which consumers in emerging markets get products, services and informative services. The phone is no longer a phone; They are portal for banking, for health care, for education, in the job market, for the pleasure of driving, and for news.
There are already around 760 million smartphone users in India and 51% online shopping is made from Tier-2 and Tier-3 cities (IAMAI 2024). This underlines how mobile access is running for digital adoption beyond the metro. From mobile wallets to ride-hailing to instant delivery apps to consumers at this moment, they are training to increase the bar in the context of a modern, mobile-friendly person.
On the other hand, the emergence of mobile-first consumers has been fast-tracking in the UX, mobile payment and hyper-local logistics. These changes are breeding new business models and accelerating the acceptance of digital-first behavior that was limited to urban areas earlier. Not only is mobile tech changing behavior, but it is also giving rise to a new type of consumption in developing markets.
On challenges and opportunities in popularising AI tools for non-metro and tier-2/tier-3 markets in India
AI adoption in small cities comes with challenges such as digital literacy issues, device strength, and language obstacles. Nevertheless, these similar markets represent large-scale opportunities. Research by NASSCOM (2023) suggests that AI adoption in non-Metros is expected to grow from a 28% CAGR in the next five years, which is inspired by demand for individual services, supply chain optimization, and healthcare access.
AI-operated equipment such as voice assistants, chatbots and prepaid analytics are also accessible on entry-level devices, enabling solutions such as tele-medicine, localised financial services; and health-negotiation apps. The key to success lies in simplifying the AI interface and localisation solutions so that they are comfortable and user-friendly for these consumers.
On navigating multi-sector digital transformation – why diversification into areas like health-tech and government-backed initiatives is crucial for long-term impact
Diversification in areas allows businesses to maximize social impact by reducing risk. For example, India’s health-technical sector is estimated to reach USD 21 billion by 2025 (Redseer Report, 2024), operated by diagnosis, tele-medicine and distance patient monitoring. The Ayushman India takes initiatives like India Digital Mission how policy structure can scale to adopt technology in unqualified areas.
As part of an integrated strategy, by integrating health-tech, fintech, and enterprise solutions, companies can avail cross-sector insights, reuse the infrastructure, and provide durable effects on the scale. Such integration ensures that innovation strengthens itself in areas, increasing both flexibility and social value.
On the importance of building tech ecosystems that support E-commerce, enterprise and brand management under one strategic umbrella
A unified tech ecosystem allows for data-driven decision making, operational efficiency and consistent customer experience. Companies connecting E-commerce, enterprise solutions and brand management experience a 20–30 improvement in engagement and repeat sales” (as cited in Forester Research, 2023). To enable seamless omnichannel experiences, connected systems offer inventory management, personalised marketing campaigns, as well as real-time tracking. They can promote cooperation with internal teams and external partners for agility in markets that are growing rapidly. Aligned ecosystems form coordination at all touchpoints, making brands able to react quickly to consumers’ needs and market changes, which are important for continuous growth.
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