From News Desk

Lexar, a brand in memory and storage solutions, will be participating as the Official Silver Sponsor at Photo Video Asia 2025 (PVA2025), India’s premier B2B platform dedicated to revolutionszing the photography and videography industry. The event will take place from August 29th to 31st, 2025, at Pragati Maidan, New Delhi and is organised by Aakar Exhibition.
Photo Video Asia is a flagship industry expo that brings together photographers, videographers, content creators and technology enthusiasts from across the country to explore the latest trends, tools and innovations in the imaging sector. Lexar’s sponsorship and active participation reinforce its commitment to empowering professionals and enthusiasts in India with high-performance, reliable, and secure memory and storage solutions.
With a visitor profile largely comprising photographers and videographers, Lexar will focus on its Professional CFexpress 4.0 Series, designed for ultimate performance and reliability –
Professional GOLD CFexpress 4.0 Type B Card
- Generous storage capacity up to 4TB
- PCIe 4.0 performance delivers 3600MB/s max read, 3300MB/s max write
- Sustained write speeds of 3000MB/s for cinema-quality video with no dropped frames
- Includes free Lexar Data Recovery Tool software
Professional GOLD CFexpress 4.0 Type A Card
- PCIe 4.0 delivers 1800MB/s max read, 1650MB/s max write
- 1400MB/s sustained write speeds and VPG400 rating for cinema-quality video
- Rugged design: temperature-proof, vibration-resistant, dust- and water-proof (IP68)
- Includes free Lexar Data Recovery Tool software
Professional SILVER CFexpress 4.0 Type B Card
- Up to 3600MB/s max read, 3000MB/s max write, and 2600MB/s sustained write speeds
- PCIe 4.0 and NVMe protocols for seamless 8K RAW video capture
- Includes free Lexar Data Recovery Tool software
Fissal Oubida, General Manager India, Middle East, Africa & CIS, Lexar said, “Photo Video Asia 2025 is the perfect platform to engage with the imaging community and showcase products that truly make a difference in professional workflows. Our Professional CFexpress 4.0 cards offer unmatched speed, reliability and durability, qualities that photographers and videographers can rely on to capture their vision without compromise.”
Rajeev Anand, Director, National Distribution, Lexar India added, “India’s imaging industry is evolving rapidly, and the demand for high-speed, high-capacity storage solutions is at an all-time high. At PVA2025, visitors will see first-hand how Lexar’s CFexpress 4.0 cards can transform their creative process by enabling faster shooting, smoother editing, and secure storage for even the most data-intensive projects.”
Lexar’s booth at PVA2025 will feature live demonstrations, product showcases and opportunities for professionals to experience the speed and durability of the CFexpress 4.0 range. This participation underscores Lexar’s dedication to supporting India’s creative community with world-class storage innovations.
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