Dr Archana Verma

Interaction with Ishwar Kumhar, Founder & CEO- Brandworks Technologies

Briefly tell us about your manufacturing segments in which you are engaged

At Brandworks, we are redefining electronics manufacturing through innovation-driven specialisation, focusing on segments that align with India’s tech aspirations and global sustainability trends:

• Power Solutions –
  • Proprietary Lithium-Ion Cells Developing in-house, these cells offer higher energy density than industry standards, powering our next-gen power banks and portable chargers.
  • GaN Chargers Leveraging Gallium Nitride technology for 3x faster charging while reducing heat generation.
  • Solid-State Battery Prototypes In collaboration with MeitY, we’re pioneering safer, longer-lasting alternatives to traditional lithium batteries, targeting EV and renewable energy markets by 2030.
• Home Audio –
  • Dolby Collaboration Licensed under Dolby Laboratories, our sound bars integrate Dolby’s world-class acoustic engineering for cinematic audio clarity and depth.
  • Dedicated Anechoic Chamber Our in-house facility eliminates external sound reflections, enabling lab-grade precision to fine-tune audio profiles for immersive experiences.

• AIoT & FinTech –
  • IoT-Enabled Sound Boxes Trusted by  merchants to power digital payments with real-time transaction analytics and tamper-proof lithium battery technology.
  • Dashcams & Bodycams Edge computing capabilities for license plate recognition and extended battery life, deployed in logistics and security sectors.
• Upcoming developments –
  • IP Cameras & Projectors Solar-compatible designs for rural and urban markets, emphasizing sustainability.
  • Party Speakers High-output, portable audio systems with lithium-powered longevity, ideal for events and outdoor use
  • Smart Door Locks Secure, IoT-enabled solutions with biometric access and remote monitoring for residential and commercial use.

Do you manufacture every component yourself, or do you import some components and assemble them?

We strike a balance between innovation and global excellence, by ensuring quality, scalability, and innovation –

• In-House Mastery

End-to-End Lithium Cell Production From R&D to assembly, we control 80% of the lithium cell process, ensuring quality and scalability. Our Mumbai facility houses India’s first DFMA-optimized production line, reducing material waste.

AIoT Firmware Development A team of 30+ engineers designs proprietary algorithms for energy optimization and device security.

• Global Collaborations

Specialised Components Semiconductor chips for GaN chargers and IoT sensors are sourced from Tier-1 partners, adhering to ISO 9001 standards.

Strategic Sourcing Partnerships with Dolby for acoustic R&D & global IC providers enable us to integrate cutting-edge architectures without compromising cost efficiency. 
Our streamlined model ensures expedited turnaround for custom orders, outperforming international competitors

What’s your R&D investment profile?

Dedicated towards R&D, we are building a future-ready innovation ecosystem –

• Lithium Breakthroughs
  • Faster Charging Cells proprietary designs aligned with MeitY’s MoU goals, achieving 99% safety compliance.
  • Solid-State Battery Roadmap Targeting commercialization by 2030, these batteries promise 2x lifespan and zero fire risk.
• AIoT Edge –
  • Energy Management Algorithms Reduce power consumption in IoT devices, enabling smarter grids and EV charging systems.
• Collaborations –
  • Partnerships Working with Researchers on recyclable lithium cells.
  • Global IC Alliances Co-developing GaN chips and IoT-ready architectures with firms.

How do you strategise to compete against other companies, especially those coming from other countries in this segment?

Our three-pillar strategy combines innovation, agility and sustainability to outpace rivals –

1. Technology Leadership & Partnerships
   • Licensing & MoUs Secured Dolby licenses for premium audio and partnered with MeitY for lithium-ion R&D, positioning us as India’s innovation torchbearer.
   • Global Collaborations Tier-1 IC providers supply advanced components.
2. Operational Agility
   • DFMA & Agile Frameworks Slashed time-to-market through modular designs and rapid prototyping. For example, our latest soundbar moved from concept to production in few days.
   • India-Centric Speed Domestic hubs in Mumbai, staffed by 1,000+ skilled workers, ensures expedited turnaround for custom orders, outperforming international competitors
3. Cost-Smart Sustainability
   • Vertical Integration In-house lithium cell production helps in cost cutting, while DFMA reduces material waste
4. Green Manufacturing RoHS-compliant processes, e-waste recycling initiatives, and solar-powered facilities attract ESG-conscious clients.

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