From News Desk
India’s renowned hotel brand, Taj, recorded a 22% year-on-year growth in brand value, rising from USD 545 million in 2024 to USD 664 million in 2025, according to the Hotels 50 2025 report by Brand Finance, an independent brand valuation consultancy. The brand moved up six places from 2024 to emerge as the 22nd most valuable hotel brand ranked in the world.
Taj also retains its position as the world’s strongest hotel brand ranked, earning a Brand Strength Index (BSI) score of 92.2/100. Its strong performance in FY2023–24 reflects the momentum of India’s post-pandemic travel recovery, with domestic growth boosted by sustained demand and disciplined cost management. According to Brand Finance’s research data, the Indian hospitality group stands out in its domestic market, with top scores in brand knowledge and customer consideration.
Additionally, Taj is the world’s strongest hotel brand ranked in the Luxury Hotels 2025 sub-ranking. The brand’s success is largely due to its strong reputation for luxury and service, evident in its high scores across the awareness, familiarity, and preference metrics among Indian consumers.
Ajimon Francis, Managing Director, Brand Finance India commented, “India’s hotel sector is not just growing, it’s accelerating. This year’s uplift reflects more than just a rebound in travel; it signals how homegrown brands are becoming more strategic in how they communicate value, build guest loyalty, and compete with global players by strategically expanding into West Asia, Africa and Europe. Taj’s continued strength is a standout example of how a brand rooted in tradition can stay relevant by adapting to changing expectations while remaining deeply connected to its markets.”
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