From News Desk
Auric Lifestyle, a provider of integrated business solutions, has announced a strategic collaboration with Lapcare, an Indian company in IT peripherals and accessories. Through this partnership, Auric will manage Lapcare’s presence across online marketplaces, Large Format Retail (LFR) and select Direct-to-Consumer (D2C) platforms – formulating a comprehensive retail strategy to enable Lapcare’s expansion in the consumer electronics segment.
As digital and offline retail experiences continue to converge, the collaboration aims to streamline customer engagement, boost market penetration and elevate Lapcare’s share in the fast-evolving tech accessories segment.
Ankush Guglani, Spokesperson for Auric Lifestyle said, “We’re excited to partner with a brand as trusted as Lapcare. Our shared mission is to make quality tech products more accessible across India. Leveraging Auric’s strength in multi-channel commerce, we’re ready to support Lapcare’s next phase of growth across both digital and physical formats.”
Atul Gupta, Founder, Lapcare said, “Auric brings energy and executional strength across retail formats. With their support, we look forward to reaching new demographics and accelerating our journey into untapped markets.”
In addition to channel expansion, the partnership will enhance Lapcare’s operational efficiency with improved supply chain agility, increased marketplace visibility, and targeted marketing campaigns.
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