Adobe Adds New Agent Capabilities in Adobe Experience Platform

From News Desk

Adobe has announced several updates to its agentic functionality, including Product Support Agent, a net-new agent which provides an interactiv;, and guided way for marketers and customer experience professionals to diagnosis and resolve issues impacting marketing workflows in Adobe Experience Platform applications. As part of this expansion, Adobe is also announcing the general availability of Data Insights Agent, the first agent built on the Adobe Experience Platform Agent Orchestrator, which provides the foundation for businesses to orchestrate purpose-built AI agents that engage directly with customers and support the daily work across Adobe applications and third-party ecosystems.

Product Support Agent is designed to support marketing and customer experience teams in their Adobe Experience Platform applications by providing an interactive way to troubleshoot, diagnose and escalate issues.

As soon as a user asks for help with creating a support ticket within the AI Assistant conversational interface, the Product Support Agent gathers relevant contextual data from the environment automatically—logs, metadata, user session details, and more—and accurately pre-fills the support case, which the user can review before submitting. This ensures critical information is captured from the start and enables the agent to handle triage-level tasks like ticket categorization, prioritization, and context gathering, so support teams can begin working on the issue earlier with no delays.

As part of this expansion, Adobe also announced the general availability of Data Insights Agent, the first agent built on the Adobe Experience Platform Agent Orchestrator. Data Insights Agent allows users to query data directly using natural language, just simple questions like “What channels drove the most conversions last week?” and in an instant the Data Insights agent builds the visualization in the Analysis Workspace within Adobe Customer Journey Analysis.

Data Insights Agent not only simplifies insight generation for marketers by allowing them to query their data in natural language and generate visualizations from scratch, but also lets you make changes to previously built visualizations and build analysis iteratively.

“Adobe’s Data Insights Agent will be a major unlock for our organisation, shortening the time it takes to find and deliver actionable insights,” said Lokesh Alluri, Digital and Marketing Analytics Manager, Lenovo. “By streamlining time-intensive workflows, from reporting to forecasting, we can ensure that every stakeholder has timely data to drive initiatives that enhance customer satisfaction,” he added.

Experience Platform Agents are built for a new era of work where AI is powering creativity and marketing execution to help teams move faster, work smarter, and stay in control. Agentic AI will never replace human expertise, but it can certainly work alongside experts to help create more capacity so they can focus on creative solutions that will drive greater business impact than ever before.