Fujifilm Introduces FUJIFILM GFX100RF

From News Desk

FUJIFILM India announces the launch of the Fujifilm GFX100RF (GFX100RF) in India. This marks the debut of the fixed-lens digital camera in the GFX Series, featuring a powerful 102-megapixel high-speed sensor, GFX 102MP CMOS II,’ and the latest ‘X-Processor 5’ image processing engine. By thoroughly reviewing the design of both the lens and the body, it achieves a weight of approximately 735g※2, making it the lightest in the GFX Series※3 despite being a fixed-lens camera. This allows us to deliver an exceptional high-quality shooting experience to even more users.

The GFX100RF features an ‘Aspect Ratio Dial,’ allowing you to switch between nine versatile shooting formats derived from our long-standing expertise in photographic film and analogue cameras. This dial provides a tactile, analogue experience, making the shooting process more enjoyable as you switch the aspect ratio to match your subject or creative intent.

Koji Wada, MD, FUJIFILM India, shared his comment, “At FUJIFILM India, we are committed to delivering innovative products and solutions that embody our Group purpose of ‘Giving Our World More Smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. With the launch of the GFX100RF, we are making the unmatched quality of large format photography more accessible than ever. This camera reflects Fujifilm’s relentless pursuit of innovation, delivering exceptional imaging performance in a compact, beautifully designed body.”

Arun Babu, Associate Director & Head of Digital Camera, instax & Optical Devices Business at FUJIFILM India, added, “The GFX100RF is a game-changer, blending Fujifilm’s heritage in medium format excellence with cutting-edge technology. Its lightweight design, new AI-powered auto-focus, and seamless usability redefine what’s possible in fixed-lens photography. We are excited to bring this camera to India, empowering photographers to push creative boundaries. Whether you’re a professional or an enthusiast, the GFX100RF opens new creative possibilities with its unique aspect ratio dial and intuitive design.”