From News desk

Bajaj Lighting has introduced its new positioning under the tagline “Built to Shine” as part of its strategy to strengthen its presence in the growing Indian lighting market. With over 80 years of expertise, Bajaj aims to enhance its product offerings to meet evolving consumer needs. The Indian lighting industry, valued at Rs 15,000 crore, is set to grow at 5% annually over the next 3-5 years, and Bajaj is positioning itself to capitalise on emerging trends.

Rajesh Naik, COO of Bajaj Electricals’ Lighting Solutions, stated, “Built to Shine” reflects the company’s dedication to innovation and cutting-edge technology. Bajaj’s product range, which includes smart lighting, Eye Care technology, and energy-efficient LEDs, supports its commitment to sustainability and market leadership. Bajaj Lighting’s new focus aligns with key industry trends, including increased demand for decorative lighting, smart technology, and sustainability. Modern consumers are prioritising lighting solutions that reflect their personal style, while government infrastructure projects offer new opportunities for innovative lighting products. Energy-efficient and eco-friendly solutions are now a major focus as consumers seek to lower their environmental impact.