Thailand’s Changing Trends To Focus On Asian Tourists Rather than Europeans

A research called Market-Focus Strategy Study Analysis was done by a group of like-minded project developers and investment funds from Thailand and overseas, led by Matthew Beresford to bring into limelight, the changing trend of tourism in Thailand.

Source - Matthew Beresford

Source – Matthew Beresford

Sustainable development in the long run is an important focus for Thailand. This is due to the changing trends of more Asian tourists visiting Thailand compared to travelers from Europe. 

Matthew Beresford

Matthew Beresford

Chairman of South Siam, Matthew Beresford, who is one of the major developers of villa housing, in the Gulf of Thailand, says that the group is switching its target emphasis from Europeans to Asian tourists in the area. This is due to political changes in Europe because of the existing Brexit problems.

Since the last 20 years, Thailand is becoming a second home to many Asian people rather than the traditional European crowd. Therefore, it is the apt time to start planning their business and target more Asian people. Thailand has much to offer, however currency issues and negative press has severely impacted the investment climate.

Source - Matthew Beresford

Source – Matthew Beresford

Matthew Beresford added, “Long term thinking is essential to develop sustainable development initiatives, which must benefit all sections of society. However, the current investment climate, and all the recent negative Thai press, combined with the strong Thai baht currency squeezes the budgets of ‘socially-Conscious Developers’ making Charitable contributions harder to facilitate.”

Known for its beautiful beaches, magnificent tourism, opulent temples and palaces, Thailand in South-East Asia has much to offer to their tourists. The location, food, the mesmerising beaches and breathtaking views and places are the reasons why Thailand has become one of the most sought-after places for tourists, especially for those from Asia and Europe. However, lately the change in the pattern of tourism records a higher number of Asian compared to European tourists.

Source - Matthew Beresford

Source – Matthew Beresford

Matthew Beresford originally hails from the United Kingdom and has extensive experience with some of the most exotic and popular places such as  Koh Samui and Koh Phangan. He is also adviser to several Asian Government Tourism Authorities and is a hands-on developer. A former chairman of a registered UK Charity, now based in Samui and Koh Phangan Thailand has often found ways of facilitating Private Public partnerships between Government departments and private companies so that any major development projects should always include funding and resources to help vulnerable local people. For example, school and hospital equipment is donated and training programmes to improve eco-construction techniques, improved health and safety; in addition to employment opportunities.

He believes both foreign and domestic investors who are keen on investing in Thailand often check all requirements before investing. Fortunately, Thailand has locational and cultural advantages which lure investors to these exotic locations.

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